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An Airtable base is the most flexible CRM you can build in an afternoon. It's also the slowest one to live with past 500 rows.

Airtable is the most flexible CRM you can build - because it's not a CRM, it's a database. The flexibility is its strength and its trap. Past 500 rows the UI gets sluggish, custom views proliferate, and what was a tidy template becomes a junk drawer. Contact Book is purpose-built and stays fast at scale; the trade-off is you can't add a totally custom field type whenever you want.
Free plan, no credit card. We host in Germany. You can export and delete everything self-serve.
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Contact Book vs a Notion CRM template
When the spreadsheet feel cracks, here's what a real personal CRM gives you.
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Contact Book vs Monica (Personal CRM): the honest comparison
Monica is mature + open-source; we're newer + sharper. Both are honest options.
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What is a personal CRM, really?
Definition + the test that tells you if you need one.
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| Ours Contact Book | Theirs Airtable | |
|---|---|---|
Custom fields | Constrained | |
Speed past 500 rows | ||
Live multi-tab | ||
Mobile UX (contact-shaped) | ||
Cadence reminders | DIY | |
Hosted in Germany | ||
Free tier |