Topics
Deep dives, explainers, opinions
Long reads on the questions we hear most often. Pain points, definitions, where the field is heading.
What is a personal CRM, really?
Definition + the test that tells you if you need one.
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Why we forget the people who matter most
A short read on the mechanics of relational drift - and the smallest fix that actually works.
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Personal CRM vs sales CRM: a clarification
Why a HubSpot doesn't work for friendships and a Personal CRM doesn't work for deal flow.
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How private is your contact data, really?
What 'cloud-synced' means for your contact list, and how to lock it back down.
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AI agents as relationship copilots: useful, careful, ours
A small product surface that's safe to give an agent, plus the line we don't cross.
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Dunbar's number and the modern network: where the cracks show
What Dunbar's research actually says, what's misremembered, and how it shapes a personal CRM.
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Relationship debt: the silent backlog you didn't know you had
How to spot relational debt and pay it off in five-minute sessions.
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The strength of weak ties: the network that quietly carries you
Why your weak ties matter more than your inner circle - and how to keep them alive without faking it.
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Reconnecting after silence: how to message someone after years
What to write to someone you haven't spoken to in years - and what to skip.
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Family graphs vs genealogy: mapping people you actually talk to
What a relationship-first family map looks like - and where it should stop.
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Your inbox is not a CRM (and why it feels like one)
Why "I'll just search Gmail" stops working - and the thin layer of structure that fixes it.
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